New Origivation Magazine feature

I wrote another feature for Philly music rag Origivation on acoustic/rock artist Kevin McQuiston. Check me out!

If you don't want to download a pdf (although there are other cool pieces in the issue too), here's the text.

Emerging
with Alexandra Jones

Kevin McQuiston is probably happier than you. Not because Sway, the first EP from his latest project, Refurb, blends slick-as- hell rock with heartrending, emotional lyrics. Not because he gives the impression of being the hardest-working musician in Philadelphia, burning out his BlackBerry to promote his projects. Not because the way he’s selling Sway is a new platform that could change how bands market their music online.

He’s happy, it seems, because he wants to be.

Among other faiths, McQuiston identifies as a Buddhist, and applies a beatific, live-and-let-live philosophy to daily life and relationships. “[Being happy]’s not easy, but it’s really pretty simple,” he explains – to passengers in the cab he drives for his day job. “You do this, you do this, and if that doesn’t work, you try that.”
As chill as he can be in person, however, McQuiston is dedicated to his art, his band and its marketing. He’s gone beyond the independent musician’s typical marketing toolkit with “Karma Currency,” an online platform that gives potential listeners a few different ways to pay for music. Would-be listeners can choose between four options to acquire digital downloads of individual tracks: Pay “market value,” the iTunes standard of 99 cents; pay what you want, à la Radiohead’s In Rainbows; accept the track for free as a gift from the artist; or pledge to do a good deed – helping others, animals or the environment, perhaps – in exchange for the download. The last option requires users to type in how they’ll pay it forward, which might seem like more of a guilt trip than it’s worth. McQuiston, of course, sees the good in the system.

“You’re not responsible for what other people think, say and do, just what you think, say and do,” he says of the honor code implicit in Karma Currency. “You can actually ask for it [as] a gift. If they’re so harried that they can’t find a kind moment, we’ll give it as a gift. We’ll do the kind moment for them.”

While McQuiston’s ostensible goal is to gain exposure for his music, the Karma Currency model fits him in particular. When his last band, acoustic-pop outfit KMB missed out on a record deal when their A&R man left his record label, McQuiston
turned away from rock ‘n’ roll fun and entered an interfaith seminary in New York City.
But hold that thought – McQuiston is no Scott Stapp. “I don’t think I’ve ever written a non-secular song,” he says. “And yet everything I write, because I write about love - love is my religion. I might wrap it in Buddhism and Taoism and Quaker Unitarianism, but to me, really, everything’s about love. Love and fear, [those are] the only two things in the universe. Everything’s based in one or the other, and I base mine in love.”

True enough - although the songs on Sway evoke the longing, bitterness, and loneliness that can accompany unrequited love more than its warm, fuzzy counterpart. Despite McQuiston’s cloud-nine disposition, his muses are lost loves, or loves that
never were.

“Somebody asked me the other day, ‘What’s the harder part, writing the words or writing the melody?’” the singer explains. “And I said the hard part is living through it. Having that thing mean enough to you that you need to express it. I have to cough this shit up on a regular basis, so, to me, it’s gotta kinda mean something.”

What made McQuiston transition from acoustic music to electrified rock? “It could have been like a midlife crisis, I suppose,” he says. “I bought a Les Paul and a Marshall [amplifier], and I’d always kinda had this sorta Ani DiFranco-meets-Chris-
Isaak-on-crack kinda [thing].”

Refurb, however, is a four-piece outfit that sets McQuiston’s songs, from cool brush-off tunes to gritty breakup missives to straightforward rock ‘n’ roll. They’re billed as “indie-tinged alt-rock,” but the music doesn’t bristle with quirky-as-hell instrumentation or sound like it was recorded in a bedroom closet. What defines Refurb is the combination of McQuiston’s deeply felt poetry and his band’s ultra-tight but soulful vibe – a solid formula that would benefit from neither bells nor whistles. “Everybody Likes You” is the badass riff-rocker of the EP, while the bittersweet “Too Much For You” boasts a vibrant, voicelike guitar melody.

The band is McQuiston’s project, but he gives even more credit to the other three members of Refurb as he does himself. Darnell Hillary plays drums, Ron Telfor (who was also involved with KMB) is on bass, and Kirk Abernathy rocks keyboards and guitar. “People just go ‘You’re so lucky,’ and I just let them be themselves,” McQuiston says of Refurb’s sweet skills. Although he has to be his own street team, the setup works for him. “On those nights when I’ve been online for like eight hours promoting a show, or sending out MySpace bulletins or flyering or press releasing or whatever, and I’m
like ‘[I wish] I had a regular band where the people help me out.’ And then I remember, these guys, they show up and they kill, and they’re so underpaid by me compared to the other people that they play for,” he says. “They play with me because they like my music, and they like what they do, and it works out pretty good.”

McQuiston has also been working with Sway’s producer, Mike McCarthy, in yet another project. “Don’t Miss You Like I Used To,” available on McQuiston’s personal MySpace, is a smoldering, “Sexy Sadie”-esque ballad boosted by McCarthy’s near-jazz flugelhorn melodies.

He’s not yet sure what will happen with Refurb – a soul project next, maybe? “I know I’m changing styles,” he says. “I’ve been listening to a lot of Amy Winehouse…”

Wherever he goes, McQuiston seems to have it – whatever “it” is – figured out.

“When I was younger, I wanted a deal,” he says. “I wanted a record deal and a limo deal and an actress girlfriend deal, and now all I want is to make a living from my craft.”